Locatie: Eindhoven
Kom jij het beste tot je recht in een commerciële omgeving? Ben je bevlogen in het vinden van oplossingen voor complexe marketingvraagstukken? Ben je bekwaam in het inzetten van marktonderzoekmethoden om de klantvraag te beantwoorden? En ben je toe aan een uitdagende functie binnen een informeel team, dan nodigen we je graag uit om te reageren.

Profiel kandidaat: analytisch en creatief ingestelde adviseur/ marktonderzoeker
Om De Marktonderzoekers van Dynamic Concepts te versterken, zijn we op zoek naar een nieuwe collega die bedreven is in kwalitatief en kwantitatief marktonderzoek en gedreven in de interpretatie ervan. Je hebt een marketing management of psychologisch-economische achtergrond en minimaal 2 jaar relevante werkervaring. Je bent methodologisch slim, vindt het plezierig om in een dynamische omgeving te werken waar het ambitieniveau hoog ligt en waar je de mogelijkheid krijgt eigenaarschap te nemen en je verder te ontwikkelen.

In het bijzonder zijn we op zoek naar iemand die de tanden wil zetten in:

  • Hands-on coördineren en managen van onderzoeksprojecten;
  • Ontwerpen van meest efficiënte onderzoeksaanpak om het marketingvraagstuk van de klant op te lossen;
  • Uitvoeren van projecten volgens onze standaarden en best practices, aangevuld met creatieve instrumenten voor het leveren van de beste oplossing;
  • Organiseren van de dataverzameling en het nemen van maatregelen nemen om de kwaliteit van data en het analyseproces te maximaliseren;
  • Initiëren van concrete ontwikkelingen die onze werkwijze en output verder optimaliseren.


Dynamic Concepts: belevingen duurzaam helpen verbeteren op basis van inzichten uit onderzoek

Dynamic Concepts consultancy is een groeiend marktonderzoeksbureau gespecialiseerd in het optimaliseren van klantbelevingen en economische impact door het leveren van gerichte adviezen. Dynamic Concepts consultancy werkt inmiddels ruim 12,5 jaar voor een breed spectrum aan opdrachtgevers, zowel in de publieke- en culturele sector (gemeenten, provincies en stichtingen) als voor het bedrijfsleven (dagattracties, MKB, projectontwikkelaars). Onze passie ligt in de belevingseconomie, bij leisurevraagstukken en wij zijn sterk in het meedenken met onze klanten.

Functie-eisen: creatief ingestelde teamplayer met academische achtergrond
In deze functie speel je een cruciale rol door je vaardigheden in onderzoekstechnieken te combineren met een ondernemende denkwijze. We vragen het maximale van je communicatievaardigheden in interactie met opdrachtgevers, zowel mondeling als schriftelijk- en in het samen met ons laten groeien van de organisatie. Wij zoeken een collega woonachting in de omgeving van Eindhoven die voldoet aan de volgende eisen:
• Academische opleiding in marketing management, economische psychologie, bedrijfs- of bestuurskunde;
• Minimaal 2 jaar onderzoeks- en advieservaring, bij voorkeur in een commerciële omgeving;
• Sterke analytische vaardigheden, cijfermatig ingesteld met gevoel voor interpretatie;
• Ervaring met SPSS, Excel (Stat), rekenmodellen en spreadsheets;
• Gedreven, sterk commitment (geen ‘9 tot 5’-mentaliteit) en affiniteit met groeiend bedrijf;
• Pro-actieve teamplayer, in staat snel te schakelen binnen een complex en dynamisch werkveld;
• Uitstekende schrijf-, rapportage- en presentatievaardigheden (Nederlands en Engels).

Aanbod: een informele, professionele werkomgeving met veel uitdagingen
Een uitdagende functie in een kennisintensieve organisatie binnen een dynamische sector.

  • De beloning is marktconform afgestemd met een maandelijkse bonusprikkel.
  • Als je een actieve bijdrage levert aan de groei van het bedrijf en zelfstandig kansen oppakt, kun je meedelen in het succes van de organisatie.
  • Er geldt een on-the-job-trainingsprogramma. Hierdoor kun je sneller van grote waarde zijn voor het bedrijf, jezelf ontwikkelen en persoonlijke groei doormaken.
  • De intentie is dat je binnen 2 – 4 jaar doorgroeit naar een seniorniveau, afhankelijk van je profiel.
  • Onze werksfeer is professioneel en informeel binnen een bevlogen team met platte organisatiestructuur.
  • Jaarlijks teambuildingsuitje.
  • Mogelijkheid om diverse evenementen, festivals en leisure trekpleisters on-the-job te bezoeken.

Ons kantoor is gevestigd in Eindhoven. De functie is voor minimaal 24 uur en kan fulltime ingevuld worden vanaf begin 2017.

Meer informatie
Wij ontvangen graag een korte sollicitatiebrief en uitgebreide CV per e-mail. Bij interesse of meer informatie over de functie neem contact op via hr@dynamic-concepts.nl of telefonisch met Mark de Ruiter: 040- 84 89 280.

From 16 – 20 November, the worldwide leisure and attractions industry got together at the heart of that industry – Orlando, Florida, USA – during the IAAPA Attractions Expo. DCC travelled to the industry’s ‘hotspot’, for the world’s largest leisure industry trade fair, in the company of partners and colleagues from House of LeisureMidpoint BrabantNHTV and ID&C.Other must dos were finding new inspiration and carrying out market research.

Orlando: U.S.A.’s most popular destination

Orlando established an all-time record in the field of American tourism in 2014, with more than 62 million visiting tourists. That was a rise of 5% in numbers of tourists compared to the 2013 figures, and it confirmed Orlando’s position as the most frequently visited destination in the country. Visitors come to the city from all over the world to experience everything new in the place that constantly innovates. The latest developments in the leisure industry are often created and shown in Orlando, so it is a great inspiration for DCC as a market researcher in the leisure industry. The innovative experience models developed and applied here inspire our business vision, which is based on the experience economy.

Market research at a global level

The aim during this trip was to carry out needs assessment and market sounding. Which are the relevant factors in this industry at a global level? What are the needs of global players? We wanted to find answers to these questions to ensure we stay up-to-date, and strengthen DCC’s position as a player. Which is why making new contacts and creating new connections was on the agenda, along with finding new sources of inspiration and of course, trying out the latest theme park sensations on offer. This was the perfect situation for carrying out market research: being part of a group, consisting of a variety of disciplines (marketing, strategy, operating, hospitality and education) but with a shared interest (the creating of).

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Map of Orlando, including ‘International Drive’ and the OCCC.

Map of Orlando, including ‘International Drive’ and the OCCC. Source: visitorlando.com

IAAPA Attractions Expo 2015

Driving along International Drive, lined with palm trees – the road offers a sightseeing route past and to the greatest, most impressive theme parks in the world – we made our way to the Orange County Convention Centre (OCCC), the scene of the IAAPA Expo 2015. We had exhibited in the Holland Pavilion once before, together with another ten companies, mostly from the Brabant region, the Pavilion having been made famous by Midpoint Brabant and the predecessor of House of Leisure. The contacts made then have grown into partnerships, and even laid the foundations for this trip to Orlando. In August 2015, we opened our third office with the last-mentioned partner.

The Ambassadress of the Dutch Consulate in Miami had freed up two days to escort us to a number of official openings and meetings, which offered us insight into the needs and trends within the leisure industry. After the official opening, we spoke, for example, with Blooloop and Ripley Entertainment. Blooloop, a leading information platform for the international attractions industry, helped us catch up on the latest trends and developments. Ripley Entertainment, a world leader in family entertainment, with more than 95 parks and attractions, across four continents, shared valuable information about the family entertainment business with us.

University of Central Florida (UCF)

However, the field of research was not limited to the largest Leisure Trade Fair in the world. We diverted our attention from the IAAPA Expo to other parties. First, we visited the University of Central Florida (UCF). Here, we pitched our services and philosophy to test them out on a different level and reach new insights. We were interested to see how they would be received here in the USA, and by different parties. We presented our story, in an intimate setting, to UCF’s Associate Vice President of Research and Commercialization – who also happens to be director of the Center for Innovation and Entrepreneurship. This took an unexpected turn when, soon after the opening speech, we were asked if we were looking for investors. We confirmed that we were, and consequently, before our story was finished, a handful of investors had already been contacted. We were to visit two of them the next day.

Dragons’ Den

Like a film set, that’s the only way to describe the meeting with the investors. We felt as though we were in an episode of Dragons’ Den, with the University Club Orlando as background and meeting place. Two huge oak doors, the handles at eye-level and topped by a coded lock, prevent all but invitees from entering ‘The Private Club for Orlando’s Prestigious Elite’. The correct code had been entered and the door was already unlocked; they were expecting us.

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The lounge at the University Club Orlando.

The lounge at the University Club Orlando.Source: ucluborlando.com

From the lounge, which was exactly how you would expect a University Club lounge to be (photo), we told our story to the investors. A little later, we stepped back through the huge doors with their high handles and coded lock, with new contacts, insights, inspiration and perspectives for the future, and into the warmth of downtown Orlando.

The ultimate experience

It was time to let everything sink in and just allow ourselves to be impressed by the Universal’s Islands of Adventure and Universal Studios Florida theme parks. In The Wizarding World of Harry Potter, everywhere you looked, there were believable wizards (a remarkable number with red hair) walking around in the actual shopping street from the film, the famous Diagon Alley (cost: $400 million), where Harry and consorts always shop for supplies at the beginning of the new school year. At Gringotts Bank, animatronic Kobolds were at work, one of which personally escorted each visitor to the Harry Potter roller coaster. This roller coaster uses the very latest in technology and combines projection, simulations and an actual roller coaster to create the ultimate experience.

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Animatronic Kobolds at work at Gringotts Bank.

Animatronic Kobolds at work at Gringotts Bank.Source: foxnews.com

And just when you think you’ve seen it all, you come across the Hogwarts Express, which transports visitors from Platform 3/4 of Kings Cross Station to Hogsmeade, the other Harry Potter park (Zweinsveld, cost: $250 million), where the visitor can again be amazed by all the leisure industry, at its very best, has to offer. Whether it’s Zweinstein from the Harry Potter films, or Kings Cross Station in London, everything is replicated exactly. It makes it impossible to distinguish real from fake. The result is the ultimate experience.

To be continued…

Our experiences made an impression on us, we gained some interesting new contacts and further extended our international network. In a very short time, we were able to chart the needs, trends and developments in, and the international leisure market itself. In the meantime, this knowledge and these insights have been passed on in the office, and the inspiration shared. The DCC team has received an extra boost and that can only benefit our current and future projects.

More information

Feel free to contact us anytime for more information about our market researches or our business philosophy.

Peter at the DP House

Peter Coenen, one of our data experts before a presentation in Milton Keynes.

Last week, we brought a visit to our partner DP Associates in Milton Keynes, UK. Our DCC delegation – two-men strong – also met again with Steven Gordon Wilson from Destination Milton Keynes (DMK).

Destination Milton Keynes (DMK)

DMK is the official Destination Management Organisation for the New City and Borough of Milton Keynes. In a nutshell, they are the tourism information service for Milton Keynes and deal daily with enquiries from around the world from members of the public, businesses, councils and organisations that want to come and visit the city. DMK also runs a number of marketing campaigns throughout the year to drive leisure and business customers to Milton Keynes.

Measuring effect

Commissioned by DMK, DCC has started a project concerning the effect measuring of their marketing campaigns. We are very excited to be working for DMK on this project and are really looking forward to the results!

We will keep you posted on the project via our website, so keep an eye on us.

More info

Would you like more info about our working method or implementing market research? Please contact us here.

Dynamic Concepts participates in co-creation of modern version of Romeo and Juliet. In March 2015, the Zuid-Nederlands Toneel theatre company will present again their production of Romeo and Juliet. This time, however, in a modern setting!

Research

The play will be based on a national youth research. The research looks at the attitudes of the current generation of twenty and thirty-year-olds to love and sex. Dynamic Concepts is carrying out the research, which is part of a large-scale research in collaboration with several national partners. These partners include Parship, Avans, Zuidelijk Toneel Theatre Company and even BNN Television. Later this year, BNN Television will broadcast a special edition of ‘Spuiten & Slikken’ about the research.

Play

Director Lucas de Man (1982) is one of a new generation of theatre makers. Lucas de Man’s productions never stand alone. He searches in all his work for ways of stimulating any social movement or discussion which fits with the theme of the play. Romeo & Juliet marks his début in large theatres. He hopes to use this fact to seduce a new and younger audience into going to the theatre.

Map of Love

A national map based on the results of the research will be made by Avans students. This Map of Love, which is to be launched on Valentines Day, will chart the differences noted in the Netherlands interactively.

New offices in DP House in Milton Keynes, right next to the DP Associates offices and workplaces, provide Dynamic Concepts Consultancy with the opportunity of becoming a strong player in the UK leisure market. What does DCC have to offer the UK market? With its headquarters in Eindhoven, in the Netherlands, located in what was declared the world’s smartest region by Intelligent Community Forum, in 2011, DCC is a gateway to worldwide leisure sector market research. The company is specialised in both feasibility studies into leisure developments and research into the impact and experiences of live leisure operations. The DCC team implements a unique interaction between fact-finding and creation to not only research but also develop sustainable and extraordinary solutions. The partnership with DPA adds a valuable contribution. DPA is a leisure strategy company which is held in high regard in the UK, with in-house tools, and expertise in master and business planning, architectural developments and landscaping designs. Both companies have leisure operators, investors and developers as their clients, and now, thanks to this strategic partnership, they will be able to offer an even broader range of high-quality multi-disciplinary services.

A Brief History

In 2013, DCC was invited by the Netherlands Council for Trade Promotion (NCH) to participate in the IAAPA Attractions Expo in Orlando, Florida in the USA, which is the world’s largest leisure trade show. Noord-Brabant Regional Council facilitated and coordinated the NCH’s ‘Holland Pavilion’ in which DCC was allocated a booth. The regional council plays an active part in stimulating and supporting the improved development of leisure industry companies based in Brabant. With their slogan ‘Brabant Leading in Leisure’, the Regional Council took a group of Dutch companies, including DCC, to the USA, where they formed a close-knit team at the Expo, presenting a broad, distinctive front at Orlando’s Orange County Convention Centre in November 2013.

Thanks to efforts on the part of the Dutch Consulate General in Miami, DCC made an appearance at a Family Entertainment Centres VIP event in Orlando. That’s where the respective DCC and DPA managing directors Mark de Ruiter and Duncan Philips met. They shared the same vision about leisure and its future development and Duncan invited Mark to join him for the BALPPA Annual Dinner (British Association of Leisure Parks, Piers and Attractions) in London. Their resulting continuing close contact led to the decision to form a partnership. The partnership was announced to the other BALPPA members present at the IAAPA 2014 in Orlando.

 The power of cooperation

Forming this partnership allows DPA and DCC to build on each other’s strengths, combining research, concept development and master planning. This enables them to offer the complete package of services within the attractions and leisure industry.

“We are delighted to have teamed up with DPA,” said DCC’s Mark de Ruiter. “With our international experience in the cultural and entertainment sector, we are well aware of the benefits and distinct value this cooperation will offer. Together with DPA, we can provide a highly professional level of service and market knowledge.”

“This new trade partnership gives us the ability to provide a complete range of services and solutions to operators, developers and others within the attractions and leisure industry, from initial concept through all market research to full operational support,” said DPA’s MD Duncan Phillips. “We’ve known Mark de Ruiter, of DCC, for some time now and are very excited about the possibilities this partnership will bring.”